Billboard Inspiration

I have looked at some existing billboards for inspiration and have found that the key codes and conventions are;

• a clear release date so that the audience know when the film is coming out and when it is available for them to go and see it
• one large image that fits across which usually features one or a few of the main characters so the audience can see who is in the film
• small amounts of font that are clear and concise because the audience will only see it briefly if they are driving past and therefore it needs to immediately catch their attention
• an image that usually has a direct mode of address so it looks straight at the audience and catches their attention

I like the way that the first billboard has the face of one character looking like it's trapped in the face of the other. I could take inspiration from this by having the face of Chloe inside the face of the kidnapper because she has been taken by him. I could then have the title RANSOM in a bold red font that immediately stands out to the audience when they first look at it. I could also take inspiration from these billboards by using a white text that stands out against the dark background image.