The first trailer has the song 'Skyfall' by Adele playing in the background which is non-diegetic sound. The music starts to pick up pace and gets more upbeat as the action within the film unfolds throughout the trailer. There are a lot of action shots and a lot of jumps inbetween these scenes to build up the drama and the tension. The music then quiets down again as the 'Skyfall' intertitle is displayed on the screen and the institutional information is shown at the very end. The 007 logo is also displayed at the end so that the audience know that this is a James Bond film . At the start of the trailer, it shows Bond being shot and killed, but this is far from the truth and the trailer unravels and reveals that he is still alive. This creates a sense of mystery for the audience as they're unaware of what happened to him until they watch the film, therefore it lures them in.
The second trailer starts with the green screen at the start, which states what audiences the film is suitable for. There is then an over the shoulder/long shot of Bond looking out over the city with the British flag waving high. There is then the sound of voices but you don't know where they are coming from, until it fades to the scene of Bond and another man. Bond then looks startled when he says 'Skyfall' and there is then a pull focus of the three agents looking on as the conversation continues. The focus ends on 'M' played by Judi Dench, which draws the audience in as she is a well-known actor and it suggests that she is a key character within the film. There is then a dramatic sound effect as the trailer jumps between action shots, including one of Bond shooting a gun. The trailer then starts to reveal the story-line of the film as the clips unfold. The music then changes to what sounds like a heartbeat 'dun dun, dun dun' which builds up the tension and implies that there are a lot of plot twists and dramatic scenes in the film. The title of the film 'Skyfall' then emerges from a dark black background as the music switches back to normal and we hear the men talking again. The music then gets really upbeat and fast as more action scenes are shown and there is a slam sound as 007 suddenly appears on the screen. The release date is then clearly displayed at the end of the trailer so the audience know when it comes out and when they can go and see it. The trailer then fades to black and again creates a sense of mystery for the audience because they don't know what is going to happen next.
These products all link together because they are all promoting the James Bond film 'Skyfall'. There is a combination of different products to do so because the audience like to see and read different things about the film, so they can gather lots of information before it comes out, so they are persuaded to go and see it. The audience benefits from this combination of products because the poster lets them know when the film is available for them to watch, the DVD cover reveals the plot of the film to them, the magazine covers let them know that they can find out more about the film and the actors featured within it if they read it. The trailers give the audience a sneak peak of what happens in the film, so they know a bit about what happens before it comes out, but not all of it is revealed, so they are persuaded to watch the film because they are more intrigued about what happens.
The trailer for The Woman in Black starts with a green screen which lets the audience know who the trailer is suitable for and why it has the certification that it does. Then, the screen fades to black and the institutional information appears from the darkness. There is creepy music playing in the background which is non-diegetic sound. The main character is in an old abandoned building and the floorboards creak so it relates to the action thriller genre because you know that something scary is about to happen next. The old, abandoned house is very deserted and the grass is overgrown, so it looks empty and mysterious. It is heavily raining in the scene, which is pathetic fallacy and again suggests that something bad is about to happen to the character. The audience is then presented with Daniel Radcliffe looking through photos which he found in the house. One of these has a mysterious figure looking through the window which could be the woman in black. In another one of the photos, the family's eyes look as though they have been scratched out. Then the audience are presented with diegetic sound, as the chair rocks back and forward by itself. As he is sitting down, looking through things in the house, a door opens behind him which builds the enigma code for the audience as they are left guessing what will happen next in the scene and more importantly what will happen to the character next. Then while it is raining outside, a little boy emerges from the dead, by the cross which suggests that he is coming back from the dead, as he slowly walks towards the house. The audience again hear diegetic sound as Daniel Radcliffe shouts 'who's there?!' As he walks down the corridors the lights start turning off, as though the woman in black is coming to get him. The colourscheme remains dark throughout the trailer, which connotes death and alludes to the action thriller genre. The audience then see lots of jumps between scenes, one of which where a fire breaks out, which again connotes danger and leaves the audience guessing. The inter titles within the film are written in a bold black font, which is also dripping. This alludes to the rain on the window, but it also connotes blood dripping and suggests that the woman in black is out to kill.
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