My primary target audience is people aged 15-24 years as this is the age group that like to watch a lot of films and enjoy doing so with friends and family. My film trailer will appeal to both males and females in this age category as both genders enjoy horror films and will often go to the cinema with their friends of the same age. Horror films may also mainly appeal to males as they prefer action films and scary films, whereas girls tend to prefer comedy and romantic films. A large percentage of my primary target audience will be students, who fall into the E category of the JICNAR scale because they are unemployed or the D category if they have a part-time job.
My secondary target audience will be everyone else who views the film, such as those with apprenticeships or with full time jobs. They will fall into the C1 or C2 category of the JICNAR scale as they are employed and working full time. Some of my secondary target audience may also fall into the A and B categories of the JICNAR scale as they may have managerial, administrative, or professional, high paying jobs. Part of my secondary audience may be the parents who are persuaded to go and see the films with their son or daughter.
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